MIAMI, FL, October 02, 2026 -- For years, South Florida customers have recognized Mega Bee Rescues & Pest Control by its signature yellow-and-black bee. This October, the yellow is disappearing.
For the entire month, Mega Bee is going pink.
The growing, family-owned South Florida pest control and bee removal company is transforming its signature yellow bee to pink, putting its technicians in pink uniforms and protective gear, and bringing the campaign directly into homes, businesses and communities throughout Miami-Dade and Broward.
But the change isn't simply for awareness.
Throughout October, Mega Bee will contribute 5% of its pest control and bee removal services in support of the fight against breast cancer.
The company calls the initiative Mega Bee Goes Pink.
Taking Pink Beyond Social Media
Mega Bee wanted the campaign to be something people would actually see throughout South Florida — not simply another pink graphic posted online during October.
Technicians will perform their everyday routes wearing pink uniforms, gloves and shoe covers. The company's normally yellow branding will turn pink. Customers will receive "Your Service Went Pink Today" cards explaining how their service became part of the campaign and how they can get involved.
That means an ordinary pest control visit or bee removal somewhere in South Florida becomes part of something bigger.
"We asked ourselves what going pink could look like if we actually brought it into what we do every day," said Jean Navarro, CEO of Mega Bee Rescues & Pest Control. "We're already going into homes, businesses and communities throughout South Florida. Instead of simply saying we support the cause, we wanted our customers to see it, our team to wear it and the work we perform throughout October to contribute to it."
A Cause That Became Personal
There is another reason the campaign means something to the Mega Bee team.
Breast cancer has touched the family of one of the company's own team members, who had a loss due to breast cancer.
It brought a cause recognized nationally every October much closer to home.
"Behind the pink are real people and real families," Navarro said. "For the fighters, the survivors, the families and those we've lost, we wanted to use our company and the work we're already doing every day to show support in a real way."
Rather than centering the campaign around a one-day promotion, Mega Bee decided to involve its entire operation throughout the month.
From Pest Control Routes to the MORE THAN PINK Walk
The campaign will extend beyond customer properties.
On Saturday, October 17, members of the Mega Bee team will participate in the Susan G. Komen Miami/Ft. Lauderdale MORE THAN PINK Walk at the Miami-Dade County Fair & Expo Center.
The company will document the month along the way — from technicians working in pink throughout South Florida to the team participating in the October 17 walk — and ultimately share the impact generated by the campaign with its customers, team and community.
For Navarro, that is an important part of what Mega Bee Goes Pink represents.
"We're not a huge corporation," Navarro said. "We're a local, family-owned company. But we have a team, customers, trucks on the road and a presence in our community every day. We realized we could use all of that for something bigger than ourselves."
A Different Kind of Pink Takeover
Throughout October, South Floridians may spot Mega Bee technicians arriving at homes, businesses and properties in pink instead of the company's traditional yellow.
That's intentional.
The company hopes the unexpected sight of pest control and bee removal technicians working in pink will start conversations — at homes, businesses, condominium communities and online.
And every time someone asks why the bee turned pink, Mega Bee gets another opportunity to talk about the reason behind it.
Because for October, even the bees are going pink.
Mega Bee Rescues & Pest Control is a family-owned Miami pest control and bee removal company serving residential, commercial and managed properties throughout Miami-Dade and Broward counties.
The company provides professional bee relocation services, year-round pest protection, rodent control, and commercial pest management, with an emphasis on thorough assessments, clear communication and long-term prevention.
